Brita is committed to reducing bottled water waste and has teamed up with the following partners to support the FilterForGood pledge.
Brita was the title sponsor of Brita Climate Ride 2008, the first multi-day bicycle ride where pedal strokes raised money and awareness for meaningful climate change and renewable energy legislation. This September the Brita Climate Riders will hit the road again, pedaling 300 miles from New York City to Washington, D.C., each raising $2,400 for beneficiary organizations Focus the Nation, Rails-to-Trails Conservancy and Clean Air – Cool Planet. Brita Climate Ride is also a climate conference on wheels; each night expert speakers educate the riders about the science, policies and solutions to the climate crisis. And, thanks to Brita there aren’t any empty bottled water containers along the route, because the riders are supplied with Brita filtered water in special FilterForGood bike bottles. Visit ClimateRide.org to see more videos and photos, donate and sign up for the next ride.
Award-winning country band Lady Antebellum has partnered with Brita and the FilterForGood campaign to encourage fans to use fewer disposable water bottles as a small step to better the environment. The group is spreading the FilterForGood message online through LadyAntebellum.com and on the road as they open for Kenny Chesney's 2009 "Sun City Carnival Tour." Fans will also be able catch them tailgating with their reusable FilterForGood Nalgene bottles. Check out this “Wednesday Webisode” video and band member Hillary Scott’s article on grist.com to learn how the band is taking FilterForGood on tour and exploring other simple ways to go green.
Brita and FilterForGood have been working with NBC’s “The Biggest Loser” since season 5 to eliminate bottled water waste from the show’s campus and make it easier for contestants to meet weight loss goals with healthier1, great-tasting water. During the first season they helped the campus save more than 32,000 bottles from being used and potentially ending up in landfills. Now, the show works to raise awareness among its fans. Check out the video below to learn more and be sure to tune in to NBC Tuesdays at 8:00 EST/7:00 CST as contestants give up bottled water in their quest for a healthier life and planet.
No celebrity endorsement implied
Brita has teamed up with Preserve, a leading maker of 100 percent recycled household consumer goods, to collect and recycle Brita pitcher filters. Filters can be dropped off at participating Whole Foods Markets or shipped to Preserve’s Gimme 5 Program, which will transform the plastic into new Preserve products. Visit Brita.com for more details. You can also take advantage of a special 15% discount on Preserve products when you buy them at PreserveProducts.com by entering the code "Brita" at checkout.
Crystal Light, Kool-Aid and Country Time partnered with Brita to support the FilterForGood pledge. Together, Brita filtered water, a FilterForGood reusable bottle made by Nalgene and On The Go drink mix provide a refreshing solution for going green both at home and on the go. The eco-friendly kit contains: One FilterForGood reusable bottle, ten On The Go sticks and valuable offers, including a $5 off Brita water filtration system coupon. Look for this handy kit at retail stores near you and start making small changes toward a big difference.
1 Brita pitchers systems are certified to reduce Copper, Cadmium and Mercury. Brita Faucet Filtration systems are certified to reduce Lead, Cryptosporidium and Giardia, TTHM's and VOC. Substances reduced may not all be in all users' water.
Some links on this page lead to content on Web sites not owned or controlled by FilterForGood.com. The Brita Products® Company is not responsible for the content or data collection of independent sites.
All statistics mentioned on filterforgood.com are referenced on the Facts page.
