In the News

FilterForGood is just one part of a larger movement to reduce bottled water waste. Read on to learn more about the FilterForGood campaign and for articles about similar efforts in the
United States. For real-time news updates follow us on Twitter and become a fan on Facebook.

Recent News

• time.com, "25 best back-to-school gadgets," August 7, 2009
• GOOD, " We've got a drinking problem," July 20, 2009
• cnn.com, "Is your bottled water safe?" July 13, 2009
• Good Morning America Health, "5 healthy home products for less," June 19, 2009
• grist.org, " Can a lazy environmentalist really change the world?" June 16, 2009
• treehugger.com, "Buying a water filtration system: Determining which system is best for you," June 3, 2009
• lazyenvironmentalist.com, " Brita's FilterForGood campaign: A smart way to foster big positive environmental change," June 1, 2009
• New York Times, " Paterson orders agencies to switch from bottled water to tap," May 5, 2009
• msnbc.msn.com, "Get paid to recycle! 15 green tips for the lazy," April 22, 2009
• grist.org, "The band Lady Antebellum adopts green habits to last beyond Earth Day," April 22, 2009
• fitnessmagazine.com, "10 ways to go green, get healthy, save money," April 17, 2009
• prnewswire.com, "Dave Matthews Band chooses Pandora to promote new record 'Big Whiskey and the GrooGrux King,'" April 16, 2009
• NPR, "Bottled water sales flatten during recession," April 14, 2009
• The Hatchet, "A pure solution: Grad wins grant to provide Brita filters, Nalgenes for new residence hall," April 6, 2009
• Harvard Law Review, "HLS student grabs green grant," April 1, 2009
• The Wall Street Journal, "Seven things you're wasting money on," March 27, 2009
• Billboard, "Lady Antebellum, Brita partner for water campaign," March 23, 2009
• The Asheville Citizen Times, "Warren Wilson student earns $13K in grants," March 16, 2009
• The New York Times, "Recycling Preserve products," March 8, 2009
• The Sacramento Bee, "UC Davis grad student wins conservation grant," March 6, 2009
• KSL-TV, Salt Lake City, "Green bottles a hit at Sundance," January 21, 2009
• ecorazzi.com, "Sundance Festival reduces bottled water hand-outs for 2009," January 16, 2009
• huffingtonpost.com, "Brita launches recycling program for used water filters," November 19, 2009
• brita.com, "Brita and Preserve announce filter recycling program," November 18, 2008
• marketwatch.com, "Products from luxury t-shirts to office supplies use power of the pink ribbon to support lifesaving research," September 30, 2008
• PR Week, "Brita goes to college in environmental initiative," September 24, 2008
• marketwire.com, "College FilterForGood Eco-Challenge empowers college students to improve their campuses," September 18, 2008
• Brandweek, "Has the bottled water well finally run dry?," September 7, 2008
• USA Today, "Feeling thrifty, the thirsty reach for tap, not bottle,," June 17, 2008
• msnbc.msn.com, "Be a frugalist: Small changes, big savings," June 3, 2008
• The Flathead Beacon, "Bicyclists take climate change message on the road," May 24, 2008
• Austin Business Journal, "Council approves plan to stop buying plastic water bottles," May 22, 2008
• The Seattle Times, "Stop buying bottled water, Nickels urges Seattleites," May 7, 2008
• youtube.com, "Go Green on a Shoestring," April 28, 2008
• hungrygirl.com, "Filterforgood.com," April 14, 2008 (bottom quarter of the page)
• blueplanetrun.org, "Filter For Good campaign raises $40,000 for BPRF," April 3, 2008
• The New York Times, "Two growing markets that start at your tap," November 10, 2007
• Radish, "D-I-Y H2O: Tap your own sources for homemade bottled water," October 30, 2007
• Advertising Age, "Nestle, Pepsi and Coke face their waterloo," October 7, 2007
• iVillage.com, "The Road Less Harmful: Easy tips for greener travel," October, 2007
• Financial Times, "Call for cap on bottled water use," September 16, 2007
• thelazyenvironmentalist.com, "Brita's Filter For Good campaign," September 2, 2007
• The Washington Post, "Quenching your conscience," August 23, 2007
• blueplanetrun.org, "Brita and Nalgene partner to challenge people to make a difference," August 21, 2007
• USA Today, "Bottled water awash in a sea of controversy," August 20, 2007
• The Los Angeles Times, "On the anti-bottled-water bandwagon," August 14, 2007
• Market Wire, "Take the FilterForGood Pledge to Help the Planet," August 13, 2007
• Fast Company, "Message in a bottle," July 2007
• The New York Times, "A Battle between the Bottle and the Faucet," July 15, 2007
• The Washington Post, "Know Your Drinking Water: Bottled vs. Brita," July 15, 2007
• The New York Times, "Fighting the Tide, a Few Restaurants Tilt to Tap Water," May 30, 2007
• The Seattle Post-Intelligencer, "Thirst for bottled water may hurt environment," April 19, 2007

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