I’ve Got A Confession (And A Mission)
Posted by: Blake on October 8th, 2008
First, the confession. I never really thought much of Brita water filters. I never bought them, and I thought they just plain didn’t work. I jumped at the chance to write for this blog, but (as you know by now) not because I was a Brita filter fan. I’ve wanted to create some green content for the world since I started blogging. So, I said yes, and here I am.
Not long after I took this gig, I got a care package in the mail containing a Brita water pitcher and a few FFG bottles. I assembled my water pitcher, filled it with tap water and put it in the fridge. Then, I forgot about it.
At lunch the next day, I remembered I had some new water to consider. The tap water in New Orleans isn’t very good. It’s not the chemical taste that gets me (although that’s a real turn off), but I hate how our sub-tropical climate makes the cold water, well, warm. It’s because of this that I’ve had my water delivered to my house in huge, crazy-heavy 5 gallon jugs for years.
I can’t remember what I was eating for lunch that day, but I do recall the moment I first tasted the water from my Brita pitcher. I was cold and crisp and completely flavorless, which for water is an excellent thing. In an instant, I was a convert. A true believer. A Brita evangelist.
And now for the mission. I’m the type of person that either loves something, or hates it. I love my Brita pitcher, and I want to share that love with the world (or at least cubicle-filled office). We’ve got one of those trickle machines at work, and the same impossibly heavy water bottles, but as I green-audited my sad office kitchenette, I noticed something else. Paper cups.
I realized we’ve been drinking unnecessary water out of evil, little paper cups. They hold (maybe) 4 ounces of water, then we throw them away and reach for another. Those paper cups have got to go, and I’m making it my mission to make it so.
I also want to get a few Brita water pitchers to keep in the fridge. I expect there will be those who put up a fight, but I’m charming. Those fat water bottles and paper cups have been in the White House for a while. It’s time for a change.
Here’s my plan:
- Get my boss to buy 3 Brita pitchers for the office.
- Post persuasive messages on the big water bottles like “This water has cooties. Drink the Brita in the fridge.”
- Make the paper cups disappear and replace them with reusable cups, glasses and bottles.
I’ll keep you updated on my campaign.

1) You really really need to talk to someone about removing the requirement to register for the site just to post a blog comment – that’s a crazy barrier to getting any kind of dialogue going.
2) Have you tried taking tap water and putting it in a jug in your fridge? Maybe have someone make up 2 jugs, one with tap water, one with filtered water and see if you can tell the difference. Would be an interesting test.
Thanks for the feedback, we are definitely working on resolving that. We’ll let Blake respond to your other question, but sounds like a great idea!